Media 

Using Social Media to Market Video Games

Different uses for marketing a product or service on the internet include article marketing, blogging, viral marketing and the use of social media outlets such as Twitter, Facebook, MySpace, LinkedIn and many other social media sites. One of the industries using social media to market their new products is the video game industry. New video game releases are some of the hottest trending topics on Twitter; just ask those who purchased the new Call of Duty game, Modern Warfare 2, after hearing about the game on Twitter.

Twitter is one of those social media sites that is free to use and anyone can join and create an account. The more followers you have, especially for a business, the more you will be able to get your products and services out to the public. Many companies, including video game companies and manufacturers, are using Twitter these days to market the release of their new games. Call of Duty: Modern Warfare 2 generated such a buzz on Twitter and other social media sites that it sold over $333 million worth of games on the day of its release and $550 million over the first five days it was on the market.

When you log onto a site such as Facebook, you will find various companies using the social media site to market their products and services. It is a fail-safe way to market these video games without spending much money at all. It is free to join Facebook and Twitter, which means that when you post content about a new game, all of your followers will see what you have posted.

By using social media sites to market video games, video game manufacturers can interact directly with their customers. This can be good and bad for the company. The company can receive positive feedback about games from customers while also reading negative criticisms about the games they sell to the public. Social media sites can make the release of a new video game almost entirely impossible to avoid on the part of the customer, which can lead to higher sales.

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